Why enticity?

Written by Shanna Dennis, Brand Strategist

why enticity is our new name blog

Simply put, we have taken our own advice. Changing our name to Enticity represents our growth from a design firm to a strategic brand agency. Our new name is something we can be proud of as we advise our clients on choosing their own company names.

There are many things to consider when naming a business. We are the first to admit we did not know all the do’s and don’ts of name choosing back in 2001 when we called ourselves ICONIC design.

Our Define Before Design® strategic brand process addresses the importance of a company name and we often encourage a name change if it’s standing in the way of our client’s vision. The name ICONIC was standing in the way of our vision. So we took our own advice.


The search was on.

We believed our company name needed to be one word and we wanted it to sound soft, sincere and friendly. Our logo should be something familiar and comfortable looking. It was also necessary to create a word we could easily trademark. We needed to own all our domain names and social media accounts. Most importantly, we wanted our logo to be a simple word mark, reflecting our simplified approach to branding. We knew finding one word to fit all those “wants” would not be an easy task.


And then it came to us.

It came to us one night while binge-watching Ted Talks. Inspired by Erin McKean, founder of Wordnik, we decided to create our own word. (Thank you Erin.)


Our new name is our own.

Enticity is inspired by the word authenticity. This name allows us to be faithful to our internal beliefs, which happen to align with the definition of authenticity. I guess that’s what drew us to this word in the first place.

Taking Erin McKean’s advice, we created our own definition of enticity and submitted it to Wordnik to be added to their dictionary. Whether it ever takes or not, we are proud to hold the name Enticity:


enticity  :noun

focused passion or inspired decision-making, especially when applied to goal achievement or strategic thinking.
(Winston Churchill’s enticity helped him achieve his goal of motivating wartime Britain; they developed their strategies with enticity to ensure they reached best-fit markets).


Moving Forward.

Although the name has changed, nothing else has. We are the same passionate group of people crafting meaningful brands that people fall in love with.

Shanna Dennis

Brand Strategist

We are a strategic brand agency located in Barrie and Toronto Ontario, focusing on spreading our passion for branding within Toronto and the GTA. We love working with small to medium sized businesses looking to brand or re-brand their company. We also love working with entrepreneurs who are passionately shaping our economy with their innovative visions for our future. If you are an entrepreneur, a business owner, or a marketing director, we’d love to work with you on your brand strategy and discover ways to heighten your consumer’s experience. Our Discovery Session and our Define Before Design® strategic brand process has been developed for you.

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