The short answer is that a rebrand consultant helps a company define and grow their reputation in the way that is best for them and their target audience. Often, a rebrand consultant will work with senior managers and marketing teams to help companies reach their full potential.
In other words, we’d say they’re pretty valuable!
A rebrand consultant has a few main responsibilities when it comes to redirecting the growth of your brand. Let’s take a look at a few of them:
It’s extremely important that a rebrand consultant does their homework. There are so many factors to consider before recommending big changes. They have to look into the history, story, goals, and team of the company they’re rebranding. It’s important to know about the industry the company is part of, as well as failures and successes of others in that industry. They must also focus on defining the needs of customers and coming up with ways that this company can better meet those needs in the future.
When research is complete, a brand consultant can move on to start creating a strategy for the company’s future. This may involve writing or rewriting their purpose, mission, and values, among other things. It will help the company create a more defined brand story.
The strategy also involves identifying gaps in customer need and opportunities for the company to meet and all them.
In the design stage, the visual aspect of the brand needs to meet and represent the brand’s new position through creative development. The consultant may advise on name change ideas, logo design, website structure and design, marketing messages, customer experience, and more!
We’ll keep it short and sweet, even though the list of everything a rebrand consultant does to guide a company through the rebrand process could be endless. They are the captain steering the ship, mapping out the journey, and looking out for obstacles.
We firmly believe that every company could benefit from speaking with a rebrand consultant. At Enticity, we have created Define Before Design® sessions to help you through this process, giving you a real understanding of who your company is and helping you receive clarity on who you want your company to be.
Visit Our Work to see how Shanna Dennis’ professional consulting has helped numerous companies reach their full potential!