You’ve got the chops to hit it big, but you need a team to get you there.
You want to…
stand out from the competition.
attract more of your ideal customers.
charge premium prices for the value you provide.
become the “go-to” business in your category.
And, using our proven Define Before Design®, we can make that wishlist a reality.
Enticity is the ONLY rebranding agency in Canada that combines market research, strategy, positioning, messaging, and design in one package.
If you’re a brand on the run, we can give you wings.
Book a 30-minute zoom meet to learn more.
(And to tell our music-lyric-obsessed copywriter if you got her Wings joke. Honestly. Writers.)
Rebranding = Rethinking
People evolve,
brands should too.
What does our process look like?
1. Discuss
Are we talking the same language? Let's discuss:
- Brand and the act of branding
- Brand vs Commodity
- Brand Experience
- Brand Perception
- Consumer Psychology
- Emotional Branding
We need to spend time getting to know you:
- Why do you exist?
- What do you love to do?
- What is unique to you?
- What challenges do you face?
- What is your ultimate vision?
Together, we become clear on ;
- What makes you different?
- Why will people choose you?
- What do you stand for?
- What purpose do you have?
- What perception do you want?
2. Define
We work with you to articulate your brand attributes, such as;
- Position Statement
- Brand Essence
- Brand Personality
- Core Values
- Vision, Mission, Mantra
- Brand Promise
- Benefit Line
- Brand Voice
- Brand Avatar
- Customer Avatar
- Internal Brand Culture
- Brand Story
- New Name (Possibly)
3. Plan
Branding is the act of influencing people's perception of you through positive emotional experiences, so we need to;
- List Brand Touch Points
- Map the Consumer Journey
- Find Gaps and Opportunities
- Craft Brand Experiences
- Align the Internal Brand
4. Design
We create a visual brand identity that will attract your ideal audience and set the expectations that you're ready to deliver upon. This includes:
- Logo Design
- Brand Colours
- Typography
- Signature Imagery
- Photo Guidelines
- Marketing Samples
- 30 Page PDF Brand Guide
Book a zoom meet with us and we will discuss your current company and future goals. From there, we can direct you towards the best version of the Define Before Design® process that will work for you and your team.
Do you want results? You need our rebrand process.
Our process will help you to become super clear on who your audience is and how you can best serve them. It’s time your customers know and love everything you can do for them! When we’re finished, you’ll have compelling messaging written in your brand voice, a visual identity to match the new you, and a strategic brand experience to tie it all together.
The result?
You’ll connect with your audience on a
Rick Astley level.
(They’re never gonna give you up.)
How much does this cost?
The best thing to do is book a Zoom meet below so we can discuss your needs, expectations, timeframe and budget.
The truth is, we can deliver our process in many ways and we need to find the right path for you. Keep in mind, this process is an investment that comes with a high rate of return. We are confident that you will make your money back in no time once your new brand is executed. When it comes time to implement the new brand identity, our design team is here to help!
Wanting to execute?
Your custom design needs are not included in our "Define Before Design®" process, however, once we have a list of needs, we can give you a quote for implementing your visual brand identity across all internal and external touch points, such as;
- Website Design
- Social Media
- Swag Items
- Internal Documents
- Print Collateral
- Environment Design
- Vehicle Wraps
- Outdoor Advertising
- Print Advertising
Where to next?
With a rebrand comes increased sales and profits that inevitably will create opportunities to enhance your brand experience even more. We hope to remain a part of your success and help direct you down the right paths:
- Continue monthly brand consulting
- Create brand extensions
- Launch a sister company or secondary brand
- Assist with graphic design and marketing needs
- Show up at your christmas parties 🙂
Are You Ready To Rebrand?
Book a free 30-minute Zoom meet with our Brand Strategist to find out if a rebrand is your next best step.
