Start Smart®
Turn Your Idea Into a Brand Built to Last
A clear brand strategy gives you direction from day one, builds confidence in every decision and positions your business to gain momentum and grow faster.
Start Smart® is a virtual 1-on-1 strategy session designed to help you gain clarity, avoid costly mistakes and confidently move forward with brand-building tools.
This 2.5 hour session gives you access to a Brand Strategist without locking in to long-term consulting fees. $625 +HST
Why start here?
Most new businesses naturally enter the marketplace as commodities. They describe what they sell, look at what competitors are charging and feel pressure to compete on price.
A brand gives people more to choose.
It creates meaning, personality, trust, preference and an experience people can recognize and remember.
You do not need to have everything figured out before you begin. But you should understand what you are building before you start spending money to promote it.
Start with strategy not guesswork
You have a business idea, ambition and plenty of decisions ahead of you.
- What should you invest in first?
- Who are you trying to attract?
- What will help you stand out?
This session will leave you with greater clarity, practical tools and a stronger understanding of how brands are built.
You will use what you learn to make confident decisions, guide future marketing and continue developing your brand as your business grows.
How this works
Before the session:
- A Start Smart® Intake Form
- Payment of $625 + HST
- Schedule the Session
During the session:
- 2.5 Hours with Brand Strategist
- Guided Discussion
- Strategic Questioning
- Review of Your Competitors
- Ideas and Observations
- Practical Brand-building Tools
After the session:
- A Recording of the Meeting
- Written Meeting Transcript
- Personalized Start Smart® Path
Start Smart® is an introduction to strategic branding, guided by an experienced brand strategist.
We will explore the subjects most relevant to your business. You will leave better informed, more aware and more capable of making intentional early decisions.
As your business grows, Enticity remains available for coaching, strategy, creative support and eventual rebranding.
Is this right for you?
This may be right for you, if you:
- Are unsure where to begin
- Are preparing to launch a business
- Recently launched and feel scattered
- Have a limited budget
- Need to know what to prioritize
- Are making branding decisions
- You are struggling with messaging
- Want expert guidance
Start Smart® gives you knowledge, direction and strategic guidance to help turn your idea into a brand built to last.
Meet your Brand Strategist Shanna Dennis
Running a business comes with a lot of decisions, but you don’t have to make them by yourself.
For over 25 years, Shanna Dennis has helped entrepreneurs and businesses build stronger brands, make smarter decisions and avoid costly mistakes.
She has worked with organizations across a wide range of industries, using brand-focused strategy to help founders make smarter decisions, strengthen their market position and build businesses that grow, evolve and prosper. Her guidance is practical, thoughtful and tailored to where you are today, with a clear focus on where you want your business to go.
Frequently asked questions
Do I need to have launched my business?
No. Start Smart® can help while your business is still an idea, while you are preparing to launch or during your early stages of operation.
Will Enticity create my brand during the session?
Will I receive a logo?
Do I need to prepare anything?
You will submit a form with intake questions that will help us understand the business before the meeting.
Is the session recorded?
Yes. The session is recorded and sent to you so you can revisit the conversation as your business develops.
What is the Start Smart® Path?
What happens after the session?
You can begin implementing the recommendations yourself. Enticity is also available for additional brand coaching, strategy, writing, design, website development and future rebranding support.
Why not complete a full rebrand now?
A new business is still learning. Your audience, strongest services, position and opportunities may become much clearer during the first few years of operation. Start Smart® helps you make better early decisions without pretending every answer is already known.
Have any questions?
Reach out to us any time we’d be happy to hear from you.
