Looking for brand design and website design in Oakville?
Are you an Oakville business that is looking for help with your brand and/or website design? We can help! As a strategic brand agency Enticity specializes in brand design, strategy, web design and rebrands. We work throughout the GTA with a satellite office in Oakville, Ontario. Has your business evolved and reached a point where you feel you need to update or change? Nowadays a new website is usually what people want. For the most part, it is the first contact point for people and your brand. Before tackling a new look or new colours we like to go about it strategically and see what benefits you the most. Before you do anything you want to define the mission, the goal, the process, that way the results produce actually help you and your brand.
Every business and brand has different needs, sometimes it is as simple as just new colours and an updated logo. However, there are times where it could be more in depth. Maybe you feel a name change is needed or you find that your messaging needs to be updated to better convey your mission statement. People evolve brands do too, they should grow with you and evolve as needed to reflect those changes. Enticity wants to help you and your business succeed, call us at 1-833-925-5347 and let’s talk.
Why invest in your Oakville brand design and website design?
As your brand evolves sometimes it’s hard to keep up. Something you invested in many years ago may have been doing great then but may feel outdated and not as user-friendly now. Old designs that aren’t reflecting your current business or brand can make it look outdated or give potential new customers a lack of trust in you. Reflect on your business and consider if you may need to update your branding assets such as websites or logo update to better reflect your evolved brand.
Points to consider about your brand and website:
First Impression and Expectations
Your brand look is important it is the first impact your audience/customers will have from you. More often than not people do “judge a book by its cover” especially with businesses and their brands. Your branding should reflect what you do, who you are, and give the audience/customers a positive first impression. However, you still need to be careful with your impression because that will set up expectations on how your audience/customers think their interactions with you will be. If you’re presenting yourself as one way to your audience/customers you have to meet those expectations and not disappoint the customer experience.
Your Brand Messaging
When landing on your site or receiving brand materials your audience/customers should get an easy understanding of who you are, what you’re about and what you can do for them. As your business grows, your brand grows and it may change and you want your messaging to reflect those as well. You want to be the point but also show who your business and brand is. However, try not to be too wordy with your messaging you want your content on your site and materials to be easily digestible to your customers.
Site Optimization and Mobile Friendly
Nowadays load times are important. If a website takes a long time to load you may find that more of your audience/customers are clicking off and going to a competitor rather than waiting for it to load. Optimizing image sizes is a way to help with quicker load times as well as keeping file sizes low on your website. Another aspect with your businesses’ website is making sure that it is mobile friendly. Many people reach for their phones and tablets over a computer so you want to make sure that your website is accessible and easily viewed over all devices.
SEO and Rankings
With updating your website keep in mind it being SEO (Search Engine Optimization) Friendly. If it’s hard for people to find you online through searches you may not be at the ranking you want. Keywords and following SEO rules can help you rank high on searches and rise a bit more of the ranking. If you don’t follow the rules you’ll find yourself lower on the rankings.
Is your business ready for a new or updated brand design or website design?
If your next move for your evolved brand is investing in updating your brand design and website design we’d love to help you grow. If you’re ready to take the next steps, explore the strategy, reflect and re-evaluate your brand Enticity can help. You may find through our process that you just need a bit of a refresh or you may find you want a rebrand that could help your business out better.
We want you to really think about your business “are people understanding who you are”? “What value do we offer?” “What problems do we solve?” Defining before jumping into the design so we make sure that it is aligning with your business goals, messaging and beliefs.
We’re brand strategists. We specialize in rebrands, where we help businesses re-evaluate and redefine their brand values, messaging, and feel. Look through our portfolio whether it’s a rebrand or just a refresh that you need, we can help.