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Rebrand Truth

Written by Shanna Dennis, Brand Strategist

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Coming in hot with the rebrand truth.

If you’re considering a rebrand, but not sure what you’re about to get into, we’re here to deliver some rebrand truth.

 

Design is your rebrand strategy in action.

The design is what communicates your brand attributes, promises, and messages to your target audience. And does that in a way that is meaningful and relevant to them.

 

A good rebrand is easy to get.

You might be able to come up with some complex, highly intricate way to represent a brand, but if no one gets it, what’s the point? Even if the internal staff can figure it out, it’s important that it is relevant to the external audience as well.

 

You’ve got to say it right.

The language you use for your brand can set the expectations in the minds of your target audience. Keep that in mind when choosing the phrases and tone of voice. Think of how fast you form an opinion about someone after only speaking with them for a few seconds! If the first impression is wrong, sometimes it can take a lot of work to undo that initial feeling. Remember that language, whether written or spoken, sets a lasting impression.

 

It takes effort.

Your rebrand strategy isn’t going to come together over night, it takes time and discipline to truly get to the heart of your brand. Create brand visuals that are relevant and attractive to your audience. Be authentic. Value quality and consistency over flash.

 

Your brand is always there.

You may think “My company doesn’t even have a brand… why would I need a rebrand?”. Every company has a brand whether or not the time and effort has been put into honing and making it just right. Your brand is the way you present yourself to customers and how you treat your staff. Opinions are being formed about your brand as we speak, by everyone who encounters it. Every touchpoint shapes their impression of your brand. When you think about it that way, a rebrand may seem more necessary!

 

Keep it simple.

You know everything about your brand! It’s only natural that you want to share all this amazing knowledge with your target audience. You’re here to make their lives better, after all! But rebranding isn’t about laying out every bit of evidence that shows you’re the best. Rebranding is about refocusing goals and managing perceptions. You want to paint a mental picture in the minds of your customers. Invest in getting in touch with their emotions rather than burying them in facts.

Shanna Dennis

Brand Strategist

We are a strategic rebrand agency located in Barrie and Toronto Ontario, focusing on spreading our passion for rebranding small to medium-sized companies. Our Define Before Design® process will have your company leading your industry, attracting your ideal customers, charging your premium value, differentiating yourself from competitors and ultimately building a brand that your customers love.

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Enticity will use your email to provide you updates and marketing insights down the road. (Don’t worry, we don’t send too many marketing emails). And you can remove yourself from the email list any time by clicking the unsubscribe link in the footer of any marketing email you receive from us. We will treat your information and your email with respect. By submitting this form, you agree that we will process your information in accordance with these terms.

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