Rebrand Truth

Written by Shanna Dennis, Brand Strategist

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Coming in hot with the rebrand truth.

If you’re considering a rebrand, but not sure what you’re about to get into, we’re here to deliver some rebrand truth.

 

Design is your rebrand strategy in action.

The design is what communicates your brand attributes, promises, and messages to your target audience. And does that in a way that is meaningful and relevant to them.

 

A good rebrand is easy to get.

You might be able to come up with some complex, highly intricate way to represent a brand, but if no one gets it, what’s the point? Even if the internal staff can figure it out, it’s important that it is relevant to the external audience as well.

 

You’ve got to say it right.

The language you use for your brand can set the expectations in the minds of your target audience. Keep that in mind when choosing the phrases and tone of voice. Think of how fast you form an opinion about someone after only speaking with them for a few seconds! If the first impression is wrong, sometimes it can take a lot of work to undo that initial feeling. Remember that language, whether written or spoken, sets a lasting impression.

 

It takes effort.

Your rebrand strategy isn’t going to come together over night, it takes time and discipline to truly get to the heart of your brand. Create brand visuals that are relevant and attractive to your audience. Be authentic. Value quality and consistency over flash.

 

Your brand is always there.

You may think “My company doesn’t even have a brand… why would I need a rebrand?”. Every company has a brand whether or not the time and effort has been put into honing and making it just right. Your brand is the way you present yourself to customers and how you treat your staff. Opinions are being formed about your brand as we speak, by everyone who encounters it. Every touchpoint shapes their impression of your brand. When you think about it that way, a rebrand may seem more necessary!

 

Keep it simple.

You know everything about your brand! It’s only natural that you want to share all this amazing knowledge with your target audience. You’re here to make their lives better, after all! But rebranding isn’t about laying out every bit of evidence that shows you’re the best. Rebranding is about refocusing goals and managing perceptions. You want to paint a mental picture in the minds of your customers. Invest in getting in touch with their emotions rather than burying them in facts.

Shanna Dennis

Brand Strategist

We are a strategic brand agency located in Barrie and Toronto Ontario, focusing on spreading our passion for branding within Toronto and the GTA. We love working with small to medium sized businesses looking to brand or re-brand their company. We also love working with entrepreneurs who are passionately shaping our economy with their innovative visions for our future. If you are an entrepreneur, a business owner, or a marketing director, we’d love to work with you on your brand strategy and discover ways to heighten your consumer’s experience. Our Discovery Session and our Define Before Design® strategic brand process has been developed for you.

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People evolve,
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