Are you ready for a rebrand? It’s a big decision, we know! And you’re probably wondering how to pinpoint that exact moment when you KNOW it’s time. Let us help you out.
How to know if you’re ready for a rebrand
For some companies, it’s a big moment like when sales have dropped dramatically or you’re getting feedback from potential customers that they don’t understand what you do and/or sell. Though we believe it’s never too late, there’s no reason to wait until those stressful, time-crunch moments for a rebrand. The best approach is to be on top of your branding before it becomes an issue. Here are a few reasons people have picked up the phone to call Enticity and discuss rebranding their company.
Company Growth
This is one of the most common reasons that companies need a rebrand. Often, when businesses are started, they brand themselves in a certain way that specifically represents what they do. For example, if your name is Mike and you sell tables, maybe you went with “Mike’s Tables”. But then over the years, your business grows and expands to include all kinds of products including chairs, coffee couches, desks, storage units, and maybe even home decor, and gift items! Your name doesn’t really fit the business anymore, does it? When we rebrand your business, we not only take into account where your business is currently, but we look into what your goals and plans are for the future. That way, we can accurately name and rebrand your business in a way that will last.
Unprofessional Logo and/or Website
It happens so often that businesses put their logo and website in the hands of someone on staff who, though they may have artistic or tech know-how, is very inexperienced in the world of branding and design. Many companies think this is a great way to save money, but this could really hurt you down the road.
Keep in mind that your branding and website are the face of your company to the world that you’re not able to meet in person. That’s a lot of people! Don’t leave that in the hands of Linda from accounting who drew a quick logo on a napkin. Trust the professionals.
Dated Design
We all know brands like this. It’s like Throwback Thursday in a way that’s soooo not fun. If it makes your employees cringe to wear a t-shirt with your branding splashed across it, you may need to consider updating your design.
Unclear Message
Your messaging should be crystal clear straight out of the gate. If you’re selling a product or service, make sure your customers know what it is and why you’re great without having to dig deep into your website pages or lose themselves in paragraphs of filler text. Your customers need to know why you’re the best option for you. If you don’t let them know right away, they’re not sticking around.
New Vision, Mission, and Core Values
This one is a particular favourite of ours because it means the business owners are dedicated to redirecting their brand in a purposeful way. It often represents the passion the team has for growth and for their company culture. The best way to achieve realignment in your company is by diving into our Define Before Design® sessions. You’ll come out with all the answers and a slick new visual brand as well!
So, are you ready for a rebrand?
If you’re still unsure, we’d love to chat with you about it! We’re ready whenever you want to talk. We’re so excited to talk about rebranding with you.
