Enticty-Logo-350x100-white

Race to the Bottom

Written by Shanna Dennis, Brand Strategist

race to the bottom blog

If you start actively branding your business today, you can get out of the horrible race to the bottom. That’s right, just stop running and start walking the other direction.

If you are not branding, you are more than likely a commodity through the eyes of your customers. As far as they are concerned, you sell the exact same product or service as your competitor, and they will go with whoever has the lowest price. You can’t blame them for that!

 

Here’s an example

Think about some of those big box stores. When you need something cheap, you’ll run in and buy it. You find when you arrive that it’s big, confusing, and unfriendly. The staff aren’t passionate about what they do, and aren’t overly concerned with whether or not your enjoying your shopping experience. They haven’t put any work into making the store feel good, smell good, or look good. So if that thing you need is being sold more cheaply somewhere else, you feel no loyalty to store number one. Suddenly there’s a new store that’s winning the race to the bottom. And in the end, no matter where you go you’re not having a very fun shopping experience.

 

Stand out in your market

If your potential customers do not see you as different, they will compare you by price. And unfortunately, there is only room for one company to win the race and be the lowest price.

When you are actively branding, you are differentiating yourself from the competition and entering a class of your own, offering an experience no other can match. When you are branding, your customers have valuable reasons outside of price to purchase from you. You are speaking directly to them, you are offering them more than the product or service they are buying, and you are breeding loyalty and advocacy.

 

When you are not actively branding you are forcing people to compare you on your prices.

 

Here at Enticity, we love to transform a commodity into a passionate brand. Consider our Consulting services to get you on the right track. If you’re ready to learn more, let’s talk! Call us at 1-833-925-5347 and we’ll give you all the juicy details.

Shanna Dennis

Brand Strategist

We are a strategic rebrand agency located in Barrie and Toronto Ontario, focusing on spreading our passion for rebranding small to medium-sized companies. Our Define Before Design® process will have your company leading your industry, attracting your ideal customers, charging your premium value, differentiating yourself from competitors and ultimately building a brand that your customers love.

Book a free 30-minute zoom meet and get a glimpse into your future brand.

People evolve,
brands should too.

Considering a Rebrand?

Avoid these 3 costly rebrand mistakes

Start the Conversation

Book a free 30-minute zoom meet.

Give us a shout:  1-866-790-1711

Or fill out the form and we’ll get back to ya.

Enticity will use your email to provide you updates and marketing insights down the road. (Don’t worry, we don’t send too many marketing emails). And you can remove yourself from the email list any time by clicking the unsubscribe link in the footer of any marketing email you receive from us. We will treat your information and your email with respect. By submitting this form, you agree that we will process your information in accordance with these terms.

Good for you!

You’re researching before jumping into your rebrand and we love that about you. Get your PDF download below.

Enticity will use your email to provide you updates and marketing insights down the road. (Don’t worry, we don’t send too many marketing emails). And you can remove yourself from the email list any time by clicking the unsubscribe link in the footer of any marketing email you receive from us. We will treat your information and your email with respect. By submitting this form, you agree that we will process your information in accordance with these terms.

Interested about becoming part of our team?

Just send us your information and we’ll reach out.