Welcoming you to a colourful community.
The YMCA has been helping Canadians improve their lives since they first opened their doors in 1851 and now offers programs at more than 1,700 locations across the country. The YMCA wanted to create more awareness for what they offer and raise membership numbers. They wanted to target and include people of all ages, genders, and ability, because no matter who you are, you belong.
The Enticity team created the “You Belong Here!” tagline, and connected it with the visual branding by placing images of members inside the shape of the “Y”. We created a look that was colourful and vibrant, and built their website at belongatthey.ca.
In the end, our YMCA marketing campaign did very well, surpassing the goals set by their team for recruiting new members. Our branding proved to speak to the heart of the community.