Welcoming you to a colourful community.

YMCA Campaign

The Challenge

The YMCA has been helping Canadians improve their lives since they first opened their doors in 1851 and now offers programs at more than 1,700 locations across the country. The YMCA wanted to create more awareness for what they offer and raise membership numbers. They wanted to target and include people of all ages, genders, and ability, because no matter who you are, you belong.

Our Work

The Solution

The Enticity team created the “You Belong Here!” tagline, and connected it with the visual branding by placing images of members inside the shape of the “Y”. We created a look that was colourful and vibrant, and built their website at belongatthey.ca.

In the end, our YMCA marketing campaign did very well, surpassing the goals set by their team for recruiting new members. Our branding proved to speak to the heart of the community.

People evolve,
brands should too.

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Enticity will use your email to provide you updates and marketing insights down the road. (Don’t worry, we don’t send too many marketing emails). And you can remove yourself from the email list any time by clicking the unsubscribe link in the footer of any marketing email you receive from us. We will treat your information and your email with respect. By submitting this form, you agree that we will process your information in accordance with these terms.

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