Taking the rebrand by the horns.
Torro Group (formerly Matthew Klonowski Real Estate Team) knew that they had a different approach, but that it’s hard to stand out in a competitive industry where everyone offers the same services. They knew their old brand no longer aligned with them, and with Jay joining the team, it was the perfect time to walk away from their cartoon brand identity and examine how their changing dynamic could differentiate them from the competition.
Working through the Define Before Design® process gave us the information needed to rebrand Torro Group. Inspired by their values and their actual approach in the industry, their new name and tagline were developed to define their rebrand. This was backed up by more direct written content and expressive, powerful brand photography that gives them an edge and differentiates them in their industry.
Before the Rebrand.
This is what Torro looked like before our Define Before Design® rebrand process: