Taking the rebrand by the horns.

Torro Group

The Challenge

Torro Group (formerly Matthew Klonowski Real Estate Team) knew that they had a different approach, but that it’s hard to stand out in a competitive industry where everyone offers the same services. They knew their old brand no longer aligned with them, and with Jay joining the team, it was the perfect time to walk away from their cartoon brand identity and examine how their changing dynamic could differentiate them from the competition.

Our Work

The Solution

Working through the Define Before Design® process gave us the information needed to rebrand Torro Group as a bold and assertive team that frankly serves no bullshit to their clients. Another fun fact is that both Matthew and Jay share the same Taurus sign. (Not a coincidence).

Inspired by their values and their actual approach in the industry, their new name and tagline were developed to define their rebrand. If you study the bull, and what it represents from cultures around the word, you would discover that the bull represents abundance, loyalty, leadership and determination. It was clear that a brand identity associated with a BULL was a perfectly designed solution. Backed up by more direct written content and expressive, powerful brand photography – this rebrand gives them an edge and differentiates them in their industry.

The Torro Group continues to grow their team with powerful Realtors who relate to this strong brand personality. A team that will go to all lengths for their clients. 

attracted the wrong audience. 

 

 


After this rebrand, people’s perception of the Torro Group will match the brand experience they will receive, ultimately creating trust and brand advocacy.

Before the Rebrand.

This is what Torro looked like before our Define Before Design® rebrand process:

People evolve,
brands should too.

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Enticity will use your email to provide you updates and marketing insights down the road. (Don’t worry, we don’t send too many marketing emails). And you can remove yourself from the email list any time by clicking the unsubscribe link in the footer of any marketing email you receive from us. We will treat your information and your email with respect. By submitting this form, you agree that we will process your information in accordance with these terms.

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