You can be incredibly good at what you do and still look average online.
For more than 50 years, The ScoreboardMan has been a trusted name in the industry. With unmatched expertise and a reputation for quality, they’ve become the go-to brand in their industry. As competition continues to grow, they wanted a refreshed website that clearly communicated their strengths, streamlined the customer journey, and brought the excitement of sport into their brand personality.
Through our Define Before Design® process, we supported them with:
- Define Before Design® Sessions
- Tagline Development
- Logo Design Refresh
- Visual Brand Identity
- Content Writing
- Website Design / Development
The Challenge
Although The Scoreboard Man was untouchable in terms of knowledge and product quality, their website didn’t reflect the level of service or expertise they offered. The customer experience online lacked clarity, and the call-to-action—“Get a Quote”—didn’t capture their consultative, personalized approach.
In reality, every project begins with in-depth conversations, mock-ups, and a step-by-step plan that considers everything from scoreboard style to color choices. They needed a brand refresh and digital presence that showcased their process and made it simple for customers to take the first step.
Our Approach
We began by simplifying the logo to The Scoreboard Man, the name customers already knew and trusted. From there, we reimagined the website to bring the spirit of the game into both the visuals and messaging.
The key change was reframing the call-to-action: instead of “Get a Quote,” we introduced “Start Here” a clear invitation into their consultative process. This leads customers through an easy-to-follow outline of how The Scoreboard Man works, from first conversations to personalized mock-ups. By showing potential clients a game plan rather than a generic estimate, the brand helps them visualize their scoreboard from the very beginning.
We also streamlined product pages, refined navigation, and ensured the Start Here message appeared consistently throughout the site. The refreshed content struck a balance between legacy and modern energy, with playful, celebratory headlines that highlight the excitement of sport while maintaining trust and credibility.
The Outcome
The ScoreboardMan now has a revitalized digital presence that reflects their leadership in the industry. With simplified branding, engaging storytelling, and a website designed around their unique process, customers can confidently start their game plan and visualize their scoreboard from day one. The new brand experience celebrates 50 years of excellence while positioning The Scoreboard Man to stay ahead of the competition for decades to come.
