Refocusing the goal for a clearer picture.

Nat Caron

The Challenge

Nat Caron Photography specializes in brand storytelling to differentiate companies within their market. The studio works with clients of every size, from the smallest start-ups to some of the area’s most elite brands. Nat Caron’s talent in photography had her in high demand and stretched too thin. Getting the perfect shot meant many early mornings, late nights, weekends, and often rush work. Change was needed to bring back passion and avoid burnout.

Our Work

The Solution

Our Define Before Design® rebrand process unearthed that Nat is at her best when working in the niche of Brand Photography. By removing weddings, babies, and family portraits from her day-to-day life, we gained a clear focus on her ideal target customer and we were able to align her marketing to match.

Before the Rebrand.

This is what Nat Caron looked like before our Define Before Design® rebrand process: