When everyone in your industry starts to look the same, fitting in becomes the problem.
When MontKailash came to us, their challenge was clear: how do you create a cannabis brand identity that stands apart in a landscape of sameness, where the product itself is heavily regulated and stores often feel indistinguishable? The answer was to design not just a logo, but an experience—one rooted in story, symbolism, and elevation.
Through our Define Before Design® process, we supported them with:
- Define Before Design® Sessions
- Tagline Development
- Logo Design
- Visual Brand Identity
The Challenge
In the cannabis industry, where products and retail experiences are heavily regulated, many brands end up looking the same. MontKailash needed an identity that not only set them apart from competitors but also created a brand experience customers could truly connect with.
Our Approach
We started with their name, Mont Kailash, a sacred mountain revered for its spiritual symbolism of clarity, transcendence, and higher perspective. This story became the foundation of the brand.
The visual identity avoids the expected cannabis greens and instead embraces a vibrant, inclusive palette of light blue, teal, peach, and deep navy—colours that reflect openness, energy, and elevation. A carefully chosen font conveys modern spirituality while staying approachable. The versatile icon can be used across marketing platforms, serving as a recognizable symbol of belonging and aspiration.
Finally, the tagline “The View is Better From Here” ties the brand story together, blending the literal mountaintop view with the elevated experience of cannabis.
The Outcome
MontKailash now stands out in a crowded market with a memorable, spiritual, and inclusive brand identity. They offer customers more than a product, they deliver a perspective, an experience, and a sense of belonging. Their identity has given them the tools to market confidently, attract the right audience, and carve out a space that feels both aspirational and deeply connected.
