Becoming agents of brand change.

McKague Mortgages

The Challenge

With a brand identity that looked more like a financial institution, McKague Mortgages wanted a new visual brand identity that would better represent their competitive, bold nature.

As an added challenge, the company was in the process of transitioning from a team of agents to a brokerage. They wanted to hold onto the brand equity they had built, but the growing team hoped to take the emphasis off of Jason himself, without removing the McKague name.

Our Work

The Solution

Through our Define Before Design® process, we were able to identify how the team’s approach to business is inspired by sports. Their competitive nature, confidence, and willingness to do whatever necessary for their clients directed the new visual brand. Their new brand represents excitement, movement, and a growing team working together for the ultimate goal.

Before the Rebrand.

This is what McKague Mortgages looked like before our Define Before Design® rebrand process:

People evolve,
brands should too.

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Enticity will use your email to provide you updates and marketing insights down the road. (Don’t worry, we don’t send too many marketing emails). And you can remove yourself from the email list any time by clicking the unsubscribe link in the footer of any marketing email you receive from us. We will treat your information and your email with respect. By submitting this form, you agree that we will process your information in accordance with these terms.

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