Becoming agents of brand change.
With a brand identity that looked more like a financial institution, McKague Mortgages wanted a new visual brand identity that would better represent their competitive, bold nature.
As an added challenge, the company was in the process of transitioning from a team of agents to a brokerage. They wanted to hold onto the brand equity they had built, but the growing team hoped to take the emphasis off of Jason himself, without removing the McKague name.
Through our Define Before Design® process, we were able to identify how the team’s approach to business is inspired by sports. Their competitive nature, confidence, and willingness to do whatever necessary for their clients directed the new visual brand. Their new brand represents excitement, movement, and a growing team working together for the ultimate goal.
Before the Rebrand.
This is what McKague Mortgages looked like before our Define Before Design® rebrand process: