When the company behind your name is recognizable, how do you make sure YOU are too?
Lisa Francis came to us ready to establish her own voice in the market. While she had the recognition of the RE/MAX brand behind her, she wanted a personal identity that reflected her personality, built stronger connections with clients, and gave her room to grow into both residential and commercial real estate.
Through our Define Before Design® process, we supported them with:
- Define Before Design® Sessions
- Tagline Development
- Logo Design
- Visual Brand Identity
- Website Design / Development
- Marketing Materials
- Social Media Support
The Challenge
Many real estate agents rely on the built-in recognition of large brokerages like RE/MAX. While that credibility is valuable, it can also make it difficult for an agent to stand out as an individual. This Realtor needed a personal brand that differentiated her from competitors while keeping the client at the heart of her message.
Our Approach
We began with a professional photo shoot to capture her approachable and confident personality. From there, we developed a brand identity that positioned her as both personable and professional. The tagline, “Your Perfect Property,” emphasizes client focus and flexibility across both residential and commercial markets. A warm, approachable colour palette (cream, turquoise, and burnt sienna) grounds her brand in trust and authenticity, while remaining casual and modern.
The Outcome
With her refreshed personal brand, this Realtor is now able to market herself independently while standing out in a competitive industry. She has a visual identity that reflects her unique personality, a tagline that speaks directly to her clients, and a professional presence that builds recognition beyond the RE/MAX umbrella.
