Sometimes the product is better than the packaging makes it look.
Liquid Earth creates all-natural deodorizing sprays made with carefully selected, safe ingredients. Their mission is to offer a premium, conscious alternative to traditional cleaning products, blending performance with intention and beautiful, functional design.
We partnered with Liquid Earth to elevate their brand identity, helping them stand out on shelves, connect with their audience, and make their products proudly displayable.
Through our Define Before Design® process, we supported them with:
- Define Before Design® Sessions
- Tagline Development
- Logo Design
- Visual Brand Identity
- Content Writing
- Product Label Design
- Social Media Support
The Challenge
As Liquid Earth expanded into new stores across Canada, their packaging didn’t reflect the quality of the products or the values of their audience. The brand needed a professional, visually appealing identity that encouraged customers to keep products on their counters instead of hiding them away. They also wanted to ensure their look communicated trust, premium quality, and alignment with natural, mindful living.
Our Approach
Through our Define Before Design® process, we realigned the brand with the values of their community, customers who care about natural ingredients, intentional living, and purposeful design. We redesigned packaging with clean lines, a calming palette, and thoughtful details, creating products that feel modern, premium, and worthy of display.
We also refined the naming of their scents, making the collection more harmonious and sensory-driven. Every element, from labels to first impressions in stores, was designed to connect with the audience and communicate the premium, mindful experience Liquid Earth provides.
The Outcome
The rebrand elevated Liquid Earth across all touchpoints, creating a cohesive, professional identity that stands out on shelves and encourages customers to proudly display their products. The refreshed packaging, scents, and visuals enhanced first impressions, strengthened trust, and built loyalty, positioning Liquid Earth as a premium, modern brand that resonates with the mindful, design-savvy audience they serve.
