A colourful brand inspired by colourful products.

KP Vinyl Siding

The Challenge

KP Vinyl Siding was established in the 1960’s and was positioned in the marketplace as a commodity, only focusing on the product, price and service they offered. They were losing market share to competitors who were actively branding by positioning their siding business as a lifestyle brand, focusing on the people and not on the product.

Our Work

The Solution

Together with the KP marketing team, we walked through the Define Before Design® rebrand process. We discovered that at the core, their company was most passionate about transformation. Our new brand celebrates that KP’s large range of siding colour and design options gives the homeowner creative control.

Before the Rebrand.

This is what KP Vinyl Siding looked like before our Define Before Design® rebrand process:

People evolve,
brands should too.

Start the Conversation

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Enticity will use your email to provide you updates and marketing insights down the road. (Don’t worry, we don’t send too many marketing emails). And you can remove yourself from the email list any time by clicking the unsubscribe link in the footer of any marketing email you receive from us. We will treat your information and your email with respect. By submitting this form, you agree that we will process your information in accordance with these terms.

Good for you!

You’re researching before jumping into your rebrand and we love that about you. Get your PDF download below.

Enticity will use your email to provide you updates and marketing insights down the road. (Don’t worry, we don’t send too many marketing emails). And you can remove yourself from the email list any time by clicking the unsubscribe link in the footer of any marketing email you receive from us. We will treat your information and your email with respect. By submitting this form, you agree that we will process your information in accordance with these terms.

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