A colourful brand inspired by colourful products.
KP Vinyl Siding
KP Vinyl Siding was established in the 1960’s and was positioned in the marketplace as a commodity, only focusing on the product, price and service they offered. They were losing market share to competitors who were actively branding by positioning their siding business as a lifestyle brand, focusing on the people and not on the product.
Together with the KP marketing team, we walked through the Define Before Design® rebrand process. We discovered that at the core, their company was most passionate about transformation. Our new brand celebrates that KP’s large range of siding colour and design options gives the homeowner creative control.
Before the Rebrand.
This is what KP Vinyl Siding looked like before our Define Before Design® rebrand process: