Making global leaders look like global leaders.
HYDMECH is a worldwide leader in metal band saw and cold saw technology. Their advanced engineering has their saws placed within many of the world’s most impressive companies due to their innovative metal sawing solutions.
Established in 1978, Hydmech grew into their position as world leader in their field. To maintain their top spot, they wanted to stay up-to-date and relevant. As competitors entered in from a global market, they wanted their story of support, craftsmanship, and team culture to be shared through new branding.
Working alongside their Marketing Director, we worked through the Define Before Design® process. This enabled us to develop a bold, strong logo and brand identity with thick lines and angled cuts to represent their strength in the market. We celebrated their saws’ reliability in their new tagline, which was then used throughout their messaging.
Before the Rebrand.
This is what Hydmech looked like before our Define Before Design® rebrand process: