Purposeful planning for rebrand results.
The Horner team wanted to scale up their company and knew they needed to do some business soul searching. They didn’t just want to help financially, they wanted to bring the brand closer to their hearts and find a deeper cause. The new visual brand identity needed to represent that shift in mindset as they streamlined the core audience and internal process.
After completing the Define Before Design®, the Horner Financial team can now proceed with confidence in attracting the right audience. They’re comfortable with the process of onboarding, became clear on what their differentiating factors are, and know what they want to do and who they want to do it for. They are able to look at their new visual brand identity and have pride and confidence that it represents them well.
Before the Rebrand.
This is what Horner looked like before our Define Before Design® rebrand process: