Treating a tired brand for healing hands.
Dr. Laura Pipher
Dr. Laura Pipher was providing services to all types of people because she hadn’t niched her business to focus on clients she wanted to work with most. Her goal was to treat women and their reproductive cycle for optimal wellness. Her shift in audience required a new website and new visual brand identity.
After working through Define Before Design®, we used our findings to create a new brand identity that represented her properly by being feminine and soft, without jeopardizing her professionalism within the industry. Our team discovered a hidden gem in her name: the word “her” hidden in the word “Pipher”, and chose to highlight this through the logo design.
We helped to create marketing materials that would enable Dr. Laura to release valuable content, and built her online course, training her how to manage it and share information with students.
Before the Rebrand.
This is what Dr. Laura Pipher looked like before our Define Before Design® rebrand process: