A Nice Logo Can Hurt Your Business

Written by Shanna Dennis, Brand Strategist

a nice logo can hurt your business

When you have a business, what really kick-starts your success is a logo, right? Wrong.

We are all buyers and we have all experienced consumer letdown. (You know, the post purchase shock that leaves you feeling ripped off because you were expecting so much more.) Unfortunately, it is easier than ever to let your buyers down today.

Expectations today are higher than ever due to social trends. Having a great logo is false advertising if the rest of the experience doesn’t follow through.

 

How can a logo hurt a business?

Your visual brand connects to people on an emotional level. Which is great, because all purchases are made through emotional decision making. A company’s logo and visual identity paints a picture of the type of business they are, and the experience one can expect when interacting with that company. If the experience does not match the image, then the consumer letdown is greater.

 

Provide what you promise

Delivering upon a consumer’s expectation is at the root of success. So, if you plan to have a nice logo, you better plan to have a strategic brand plan that lives up to the promise your logo is making. If you are in the market for creating a logo any time soon, (or perhaps a logo update), define your brand first!

 

Having a nice logo is false advertising if the rest of the experience doesn’t follow through.

 

Have you invested in a new company look thinking it will make all the difference when all it did was let customers down? What you were missing was some good, solid branding. You have the story, you just need someone to help you put it into action! That’s what we specialize in! Let’s talk call us at 1-833-925-5347 to learn more about how we can turn your business’ frown upside down! In the meantime, see some of the beautiful brands that we’ve designed for our clients in our Portfolio.

 

Shanna Dennis

Brand Strategist

We are a strategic brand agency located in Barrie and Toronto Ontario, focusing on spreading our passion for branding within Toronto and the GTA. We love working with small to medium sized businesses looking to brand or re-brand their company. We also love working with entrepreneurs who are passionately shaping our economy with their innovative visions for our future. If you are an entrepreneur, a business owner, or a marketing director, we’d love to work with you on your brand strategy and discover ways to heighten your consumer’s experience. Our Discovery Session and our Define Before Design® strategic brand process has been developed for you.

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