Enticty-Logo-350x100-white

A Nice Logo Can Hurt Your Business

Written by Shanna Dennis, Brand Strategist

a nice logo can hurt your business

When you have a business, what really kick-starts your success is a logo, right? Wrong.

We are all buyers and we have all experienced consumer letdown. (You know, the post purchase shock that leaves you feeling ripped off because you were expecting so much more.) Unfortunately, it is easier than ever to let your buyers down today.

Expectations today are higher than ever due to social trends. Having a great logo is false advertising if the rest of the experience doesn’t follow through.

 

How can a logo hurt a business?

Your visual brand connects to people on an emotional level. Which is great, because all purchases are made through emotional decision making. A company’s logo and visual identity paints a picture of the type of business they are, and the experience one can expect when interacting with that company. If the experience does not match the image, then the consumer letdown is greater.

 

Provide what you promise

Delivering upon a consumer’s expectation is at the root of success. So, if you plan to have a nice logo, you better plan to have a strategic brand plan that lives up to the promise your logo is making. If you are in the market for creating a logo any time soon, (or perhaps a logo update), define your brand first!

 

Having a nice logo is false advertising if the rest of the experience doesn’t follow through.

 

Have you invested in a new company look thinking it will make all the difference when all it did was let customers down? What you were missing was some good, solid branding. You have the story, you just need someone to help you put it into action! That’s what we specialize in! Let’s talk call us at 1-833-925-5347 to learn more about how we can turn your business’ frown upside down! In the meantime, see some of the beautiful brands that we’ve designed for our clients in our Portfolio.

 

Shanna Dennis

Brand Strategist

We are a strategic rebrand agency located in Barrie and Toronto Ontario, focusing on spreading our passion for rebranding small to medium-sized companies. Our Define Before Design® process will have your company leading your industry, attracting your ideal customers, charging your premium value, differentiating yourself from competitors and ultimately building a brand that your customers love.

Book a free 30-minute zoom meet and get a glimpse into your future brand.

People evolve,
brands should too.

Considering a Rebrand?

Avoid these 3 costly rebrand mistakes

Start the Conversation

Book a free 30-minute zoom meet.

Give us a shout:  1-866-790-1711

Or fill out the form and we’ll get back to ya.

Enticity will use your email to provide you updates and marketing insights down the road. (Don’t worry, we don’t send too many marketing emails). And you can remove yourself from the email list any time by clicking the unsubscribe link in the footer of any marketing email you receive from us. We will treat your information and your email with respect. By submitting this form, you agree that we will process your information in accordance with these terms.

Good for you!

You’re researching before jumping into your rebrand and we love that about you. Get your PDF download below.

Enticity will use your email to provide you updates and marketing insights down the road. (Don’t worry, we don’t send too many marketing emails). And you can remove yourself from the email list any time by clicking the unsubscribe link in the footer of any marketing email you receive from us. We will treat your information and your email with respect. By submitting this form, you agree that we will process your information in accordance with these terms.

Interested about becoming part of our team?

Just send us your information and we’ll reach out.