Are you a Mississauga business looking for brand design and website design?
Are you a Mississauga business that is looking for help with your brand and/or website design? Enticity is a strategic brand agency that works for businesses throughout the GTA, with a satellite office in Mississauga, Ontario. We specialize in rebranding, brand design, web design, and strategy. We like to help business’ brands evolve as their business grows, updates and changes. Enticity believes that before you do anything you want to define who you are first. Define your mission, the goal, the process, that way the results produce actually help you and your brand.
Evolving your brand as your business changes or grows can be different for everyone. Each business will have different needs, sometimes it’s just updating the brand with new colours, fonts update the logo so it keeps up with the times and applying those changes to brand materials. However, some businesses’ may require bigger in-depth changes to evolve. It could be that you need a name change to better match your mission, beliefs or services. Changing the wording and messaging around your business to better match your mission, beliefs or core values. People evolve brands should too. Enticity wants to help you and your business succeed, call us at 1-833-925-5347 and let’s talk.
Is your Mississauga business needing a brand design and website design?
Are you reflecting on your business and considering an update to your branding assets like an updated website, or a logo update to reflect your evolved business in your brand materials? Do you feel like your business has grown and your old brand needs to evolve with your business to better match your audience? Something you invested in many years ago may have been doing great then but may feel outdated and not as user-friendly now. Old designs that aren’t reflecting your current business or brand can make it look outdated or give potential new customers a lack of trust in you.
Reasons to update your brand and website as your business evolves:
Messaging – Your Brand’s Voice
As your business grows and changes, your brand’s messaging and voice may also need to be updated. You want your audience/customers to find you and understand who you are, what you’re about and what can you do for them. Your messaging should be clear to the point and easy to digest. You don’t want to be too wordy with your content on your site or other materials when it is not needed. You also want to create language around your business to your clients, how employees are to welcome/greet them and so on.
Responsiveness and Load Times
With smartphones and mobile devices, an important factor in websites nowadays are for them to be mobile responsive friendly. You want your audience/customers to be able to properly view your website on a computer, tablet, phone. Another aspect of your website to consider is loading times. Optimizing images and keeping file sizes low can help with quicker load times. If a website takes a long time to load you may find that more of your audience/customers are clicking off and going to a competitor rather than waiting for it to load.
Rankings – Search Engine Optimization
Another aspect to consider with websites is SEO (Search Engine Optimization). Is your website easy to find in a google search, do you rank high for your specific keyword. If you’re on the second or third page you may loose potential new clients/customers that aren’t finding you because they’re google a specific keyword and picking from the top results. Using keywords throughout your website and following SEO rules can help you rank high on searches.
Impression and Expectations
Another important factor with your brand design and website design after you have defined and outlined your business is the look. Once you know what you’re all about it’s important to reflect your business for who you are and what you do. This could be a new logo entirely or just updating to not look so outdated, whether it’s fonts or colours. More often than not people do “judge a book by its cover” especially with businesses and their brands. You still need to be careful with your look and first impression because that will set up expectations on how your audience/customers think their interactions with you will be. If you’re presenting yourself as one way to your audience/customers you have to meet those expectations and not disappoint the customer experience.
So is your business ready for a new or updated brand design or website design?
If you’re ready to take the next steps investing in updating, explore the strategy, reflect and re-evaluate your brand Enticity can help. We’d love to help your brand design and website evolve as your business grows. You may find through our process that you just need a bit of a refresh or you may find you want a complete rebrand that could help your business out better.
We’re brand strategists. We specialize in rebrands, where we help businesses re-evaluate and redefine their brand values, messaging, and feel. We want you to really think about your business “are people understanding who you are”? “What value do we offer?” “What problems do we solve?” Defining before jumping into the design so we make sure that it is aligning with your business goals, messaging and beliefs. Look through our portfolio whether it’s a rebrand or just a refresh that you need, we can help.