Marketing to Everyone

Written by Shanna Dennis, Brand Strategist

marketing to everyone blog

First off – it’s ok to say no. In fact, it’s MORE than ok to say no. So many businesses struggle because they are stretched out too thin by marketing to everyone. Offering too many products or services forces you to compete as a commodity and forces you to lower your prices to gain business. When a customer asks if you offer a service or product, it’s ok to say no if that is the truth. And just because a competitor offers something, doesn’t mean you have to as well.


You can’t do everything.

When you become everything to everyone, your brand becomes diluted. You can easily lose sight of what your company stands for—which will confuse your customers as well.


Find your niche.

Focus on a smaller scale. Then, you can put all your marketing efforts towards giving your customers the best brand experience. Besides, it is much easier to run a business when the public knows who you are and what you sell. It’s much easier for you to tell them what exactly you do when you don’t offer everything under the sun!


Stay focused and stay true to what you love to do. Your passion for your work will shine through and attract loyal customers.


It’s possible that the best thing for you is nailing down a definite list of what you offer. Sometimes this can be a challenge when you’re not sure what boundaries to put on your services. This is where we can help. Our Consulting services will give you a new perspective on your company. If you’d like to start by dipping your toe in, let’s talk call us at 1-833-925-5347 and we’ll explain what we do that can help you and your brand.

Shanna Dennis

Brand Strategist

We are a strategic brand agency located in Barrie and Toronto Ontario, focusing on spreading our passion for branding within Toronto and the GTA. We love working with small to medium sized businesses looking to brand or re-brand their company. We also love working with entrepreneurs who are passionately shaping our economy with their innovative visions for our future. If you are an entrepreneur, a business owner, or a marketing director, we’d love to work with you on your brand strategy and discover ways to heighten your consumer’s experience. Our Discovery Session and our Define Before Design® strategic brand process has been developed for you.

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People evolve,
brands should too.

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