Marketing Is A 2-Way Street

Written by Shanna Dennis, Brand Strategist

marketing is a two way street blog

Everyone has been to a party and has been stuck with the person who will not stop talking. You cannot get a word in edgewise. Do not be that person! No one wants to sit and listen while someone talks all night! In this way, marketing is similar — it goes both ways.


Don’t just talk about it, do it!

Speaking to your potential customers can be looked at the same way. Instead of announcing to the world all the details that make your company great, try celebrating how you can make your customers great! People will be more into the “conversation” if it has to do with them.

Marketing is now an interactive 2-way street. Placing an ad that lists everything you do no longer works. Instead, you need to find ways to show them how they can be part of it. Accept their ideas for how you can improve and make an effort to find out what they need, in order to meet those needs.


Make it personal

You are competing against the world for that little bit of spare time your consumers have, so you have to adapt. Including them in your efforts will give you a better chance of connecting with them. When you call allow them to see themselves using your product, it will keep their attention. If you take the focus off yourself, and put it on them instead, you will gain loyalty.


Much like a conversation between 2 people, you want marketing to be two-sided.


We can help you get your marketing conversation up to snuff with great branding. Let’s talk! Get in touch with us to find out more and consider a Consulting Session with our Brand Strategist to get some custom direction for your company!

Shanna Dennis

Brand Strategist

We are a strategic brand agency located in Barrie and Toronto Ontario, focusing on spreading our passion for branding within Toronto and the GTA. We love working with small to medium sized businesses looking to brand or re-brand their company. We also love working with entrepreneurs who are passionately shaping our economy with their innovative visions for our future. If you are an entrepreneur, a business owner, or a marketing director, we’d love to work with you on your brand strategy and discover ways to heighten your consumer’s experience. Our Discovery Session and our Define Before Design® strategic brand process has been developed for you.

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