They say your brand is something one says about you when you’re not in the room. But in today’s world, you get an invite into that room to overhear and even partake in the conversation.
You no longer need to wonder if your marketing is working, or whether the public is understanding you. You can connect to your consumers instantaneously, and truly understand them and how they feel about you. For the first time in history, you have insight into your brand at real time.
Get in on it!
It only takes a quick search to easily find your customers’ reviews online! You can learn from what they say and even respond to questions and comments about your business. What an opportunity to learn and grow your brand into exactly what your audience is looking for.
How and where?
Google reviews have a massive impact on today’s current market. Depending on the type of business or service you offer, maybe you need to be participating in what’s happening on Facebook, Amazon, Trip Advisor, or Yelp.
Reviews of your business and social posts (made by your company) help to shape your online reputation. In fact, it can really hurt your business to ignore online reviews and social posts. Make sure you properly monitor reviews, and work to manage issues as they appear. Because no business is perfect, this will inevitably happen. But when you’re involved, you have a say in what is being said about you.
There is a conversation going on whether you are in it or not. So why not join the conversation? Reach out to your consumers through social media streams and spark a conversation with them.
If you don’t like what’s being said,
change the conversation.
– Don Draper
