Enticty-Logo-350x100-white

January Brand Strategy

Written by Shanna Dennis, Brand Strategist

January brand strategy blog

As we get excited for a new year and plan our brand strategy, the common goal among business owners is to increase sales, but how?

It’s important to know that every buying decision, whether big or small, is controlled by emotions first and then logic.

What does this mean for you?

Above all, it means that all your brand strategy and marketing efforts should be centred around how your product or service makes your buyer feel.

• Which product or service do you provide for your customer?
• What does your company stand for?
• Do you stand for something the buyer can relate to?
• How would it make your customer feel being associated with what you offer?

Focusing on your customer’s experience when dealing with your business will increasing your brand value and opening the opportunity for return sales and word-of-mouth referrals. We have all witnessed the power of social media. When you do remarkable things for your customers, odds are, they will make a social remark about you.

This year, try the following to increase your sales:

• Celebrate your industry and what you stand for.
• Don’t sell yourself, but rather the lifestyle you support.
• Relate to your customer and the problem your product or service solves.
• Connect with your customers by giving them a remarkable experience.

 

People do not fall in love with a brand. They fall in love with how the brand makes them feel.

 

Brand Strategy is our thing. We love to sit down with established businesses and learn what they can do to better communicate what they do and where their passions lie. Visit our Portfolio to see some of the transformations that have taken place.

Shanna Dennis

Brand Strategist

We are a strategic rebrand agency located in Barrie and Toronto Ontario, focusing on spreading our passion for rebranding small to medium-sized companies. Our Define Before Design® process will have your company leading your industry, attracting your ideal customers, charging your premium value, differentiating yourself from competitors and ultimately building a brand that your customers love.

Book a free 30-minute zoom meet and get a glimpse into your future brand.

People evolve,
brands should too.

Considering a Rebrand?

Avoid these 3 costly rebrand mistakes

Start the Conversation

Book a free 30-minute zoom meet.

Give us a shout:  1-866-790-1711

Or fill out the form and we’ll get back to ya.

Enticity will use your email to provide you updates and marketing insights down the road. (Don’t worry, we don’t send too many marketing emails). And you can remove yourself from the email list any time by clicking the unsubscribe link in the footer of any marketing email you receive from us. We will treat your information and your email with respect. By submitting this form, you agree that we will process your information in accordance with these terms.

Good for you!

You’re researching before jumping into your rebrand and we love that about you. Get your PDF download below.

Enticity will use your email to provide you updates and marketing insights down the road. (Don’t worry, we don’t send too many marketing emails). And you can remove yourself from the email list any time by clicking the unsubscribe link in the footer of any marketing email you receive from us. We will treat your information and your email with respect. By submitting this form, you agree that we will process your information in accordance with these terms.

Interested about becoming part of our team?

Just send us your information and we’ll reach out.