Hydmech was a global leader in the world of metal band saw and cold saw technology before our rebrand. Our goal was to take a company that was a global leader and make them look like a global leader.
Hydmech’s History
Stan Jasinski founded Hydmech in Woodstock, Ontario, in 1978. As a Polish immigrant and engineer, he originally set up the company to be an engineering consulting firm that specialized in hydraulic and forestry equipment. He was unable to find a quality saw that fit his needs, so used his own expertise to build a mitering saw himself. This changed Hydmech’s focus in 1980. Since then, Stan’s innovative vision has grown to include new and versatile types of saws that serve industries such as aerospace, automotive, steel service centres, and more.
The Challenge
HYDMECH is a worldwide leader in metal band saw and cold saw technology. Their advanced engineering has their saws placed within many of the world’s most impressive companies due to their innovative metal sawing solutions.
Established in 1978, Hydmech grew into their position as world leader in their field. To maintain their top spot, they wanted to stay up-to-date and relevant. As competitors entered in from a global market, they wanted their story of support, craftsmanship, and team culture to be shared through new branding.
The Solution
Working alongside Hydmech’s Marketing Director, we worked through the Define Before Design® process. This enabled us to develop a bold, strong logo and brand identity with thick lines and angled cuts to represent their strength in the market. We celebrated their saws’ reliability in their new tagline, which was then used throughout their messaging.
How about you?
Considering a rebrand? Are you located in the Toronto area or up north in Barrie or beyond? We’d love to meet with you at one of our meeting rooms. If it’s more convenient for you to get in touch through a phone or video call, we’ll meet you wherever works best. We’re passionate about branding! We’d love to strategize with you about how you can stand out and become a leader in your industry.
