Think back to when you were in elementary school and you learned about the five senses. I bet you thought what you learned then would never apply to your company and brand this many years later! But we’re here to show you how it does.
Your five senses have so much to do with how you experience the world around you. They help you to make memories, and attach emotions and feelings to the things around you. They help you to feel immersed in an experience.
The Five Senses and Your Rebrand
Now imagine how this sensory experience could help you shape the way you present your rebrand. Creating an environment that engages your customers’ five senses will truly make your brand appeal to them on a deep level.
Sense of Sight
Your sense of sight is what most people think about appealing to when working on a brand or rebrand. Think about how beautiful imagery, a slick logo, and a modern website might affect the way you view a company. It’s not just about everything looking nice, but also about consistency and cohesiveness across all brand materials. Find your signature look and stick with it! Sight is a major sense to appeal to and may be what sets the tone for how people see your brand.
Sense of Taste
Sure, it’s easy to appeal to people’s sense of taste when you have a bakery or a restaurant, but what about when you’re selling insurance or you have a landscaping business? Think about it as an opportunity to collaborate with other brands that are more taste-focused, or to create a special event that offers some tasty snacks that relate to the services you offer.
Sense of Touch
There are so many opportunities to appeal to the sense of touch. Think of the difference between a thin, paper business card compared to the weight of a thick, letterpress card with a velvet finish. If your customers visit your office or restaurant, what kind of chairs do you invite them to sit in? If you send products through the mail, what kind of packaging do you use? All of these brand touchpoint are opportunities for you to improve how people experience your brand.
Sense of Hearing
What you hear can instantly trigger an emotion or a memory that is deep in your mind. Think of jingles or short melodies associated with brands you know and trust. Think of the way your heart lifts at the sound of a text message coming in or drops when you hear an alarm bell. Sounds can illicit responses from us immediately. If you can associate a positive brand experience with a slogan or cheery jingle, you can reach your customers more quickly.
Sense of Smell
Our sense of smell can often be forgotten when we get caught up in appealing to more blatant senses like sight and taste, but there is a lot of value in finding the right smell. A certain scent can tap into our deepest emotions and have the power to instantly attract and comfort us.
It’s not easy to rise above the competition. However, if you can put these five senses into practice, you’ll create an irresistible brand experience for your customers.
