Every Great Logo Is…

Written by Shanna Dennis, Brand Strategist

every great logo is enticity blog branding

We can all think of a great logo. The ones that come immediately to mind are most likely the classic worldwide brands like Nike, Coca-Cola, Apple, McDonald’s, Amazon… I could go on. So what do they all have in common? What is it that makes them great? What qualities are required to create a globally recognized icon?


1. Simple

Simplicity is key. If you’ve ever looked at an example of how a logo has evolved over the years, you’ll see that often what happens is that in each stage it gets simpler and simpler. Often, the extra lines and decorative ornaments are taken away, and in some cases, even the words are removed until you’re left with only an icon. Google’s “G” and the McDonald’s golden arches are great examples of this.

Something that most graphic design students are taught is that a great logo can be drawn in the sand. That’s something to think about!


2. Unique

A great logo is unique and distinctive. None of us want our brand mistaken for another; that could really harm your business! So how can we avoid this?

It’s important to do your homework. Who is providing similar services or products? More importantly, who is your direct competition? Think about the shapes, fonts, and colours they use and try to do something completely different.


3. Memorable

Create a logo that people will remember. When someone sees your logo, you want them to associate it with good things and have them remember your logo when they see it again. This is why companies will place their logo in multiple places so that your experience with their brand will always be associated with the logo they’ve invested in.


4. Relevant

The visual side of your brand needs to be relevant to the brand that it’s representing. Make sure it’s not leading people astray with imagery that has no connection to what you’re selling. Your images, messaging, colour, and font choices should work together with your logo cohesively.


5. Scalable

The way technology has developed has changed the way we use logos. Your visual brand should be able to work on something as large as a billboard, down to a little icon on a mobile phone.


6. Supported

Last, but certainly not least, your logo must be supported. All of the great logos we mentioned would be nothing but meaningless icons if it weren’t for the work put behind them. We support our visual brand by showing it along with beautiful imagery and inspiring ideas. What’s most important is the way your logo is supported by the experience you provide for your customers. If your brand is doing the hard work, a good logo can become a great one.


Shanna Dennis

Brand Strategist

We are a strategic brand agency located in Barrie and Toronto Ontario, focusing on spreading our passion for branding within Toronto and the GTA. We love working with small to medium sized businesses looking to brand or re-brand their company. We also love working with entrepreneurs who are passionately shaping our economy with their innovative visions for our future. If you are an entrepreneur, a business owner, or a marketing director, we’d love to work with you on your brand strategy and discover ways to heighten your consumer’s experience. Our Discovery Session and our Define Before Design® strategic brand process has been developed for you.

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