Define Before You Design: The Rebrand Process Explained

Written by ShannaRae Dennis, Brand Strategist and Art Director

Rebranding is exciting, but it can also feel overwhelming. Where do you start? With design? With marketing? With a new website? At Enticity, we believe the answer is clear. Start with definition. Define Before Design®.

This process ensures rebrands are not just attractive but effective.

Step 1: Discovery

We begin with deep conversations. Through brand consulting, we learn about your values, audience, challenges, and goals.

Step 2: Define

We clarify your brand identity:

  • Vision, mission, values
  • Audience personas
  • Brand personality and voice
  • Positioning in the market

This creates a foundation for everything else.

Step 3: Design

With clarity in place, we design:

  • Logos and visual identity
  • Websites and digital platforms
  • Marketing collateral

Design flows naturally from definition.

Step 4: Delivery

Through Zoom sessions, we present your new brand, deliver all assets, and provide guidelines for consistency.

Step 5: Growth

Rebranding is not the end. It is a launchpad. With your new brand, you can grow with confidence.

Why Ontario Businesses Need This Process

From Barrie to Toronto, Belleville to Burlington, and even Gravenhurst, businesses are realizing that random design updates do not work. A clear process saves money, time, and stress.

Conclusion: The Modern Way to Rebrand

Define Before Design® is not just our process. It is a principle. It is how businesses build brands that last.

If you are ready to rebrand, book a consultation.

For more details and insights, check out Our Thoughts.

ShannaRae Dennis

Brand Strategist and Art Director

We are a strategic rebrand agency located in Barrie and Toronto Ontario, focusing on spreading our passion for rebranding small to medium-sized companies. Our Define Before Design® process will have your company leading your industry, attracting your ideal customers, charging your premium value, differentiating yourself from competitors and ultimately building a brand that your customers love.

Ready to Talk About Your Brand?

Choose what works for you: phone, form, or a quick Zoom meet.

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You’re researching before jumping into your rebrand and we love that about you. Get your PDF download below.

Enticity will use your email to provide you updates and marketing insights down the road. (Don’t worry, we don’t send too many marketing emails). And you can remove yourself from the email list any time by clicking the unsubscribe link in the footer of any marketing email you receive from us. We will treat your information and your email with respect. By submitting this form, you agree that we will process your information in accordance with these terms.

Rethink.
Redefine.
Rebrand.

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Enticity will use your email to provide you updates and marketing insights down the road. (Don’t worry, we don’t send too many marketing emails). And you can remove yourself from the email list any time by clicking the unsubscribe link in the footer of any marketing email you receive from us. We will treat your information and your email with respect. By submitting this form, you agree that we will process your information in accordance with these terms.