Rebrand advice to realign the advisors.
Counsel was struggling with their visual brand identity and website when they approached us.
It was a classic case of a company doing so well that they outgrew their old branding without even noticing. When it became such an obviously forgotten asset, they realized it was time to re-align themselves.
Our Define Before Design® process helped us to connect with and understand what makes them so successful.
We created a very classic brand identity and dropped the descriptive tagline from their logo. This will allow them to continue to grow further without dating the company.
Before the Rebrand.
This is what Counsel looked like before our Define Before Design® rebrand process: