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Marketing Is A 2-Way Street

Everyone has been to a party and has been stuck with the person who will not stop talking. You cannot get a word in edgewise. Do not be that person! No one wants to sit and listen to someone talk all night!

Speaking to your potential customers can be looked at the same way. Instead of announcing to the world all the details that make your company great, try celebrating how you can make your customers great! People will be more into the “conversation” if it has to do with them.

Marketing is now an interactive 2-way street. Placing an ad that lists everything you do no longer works.

You are competing against the world for that little bit of spare time your consumers have. If you include them in your efforts, you will have a better chance of connecting with them. If they can see themselves using your product, it will keep their attention. If you take the focus off yourself, and put it on them instead, you will gain loyalty.


Much like a conversation between 2 people, you want marketing to be two-sided.


We are a strategic brand agency located in Barrie and Toronto Ontario, focusing on spreading our passion for branding within Toronto and the GTA. We love working with small to medium sized businesses looking to brand or re-brand their company. We also love working with entrepreneurs who are passionately shaping our economy with their innovative visions for our future. If you are an entrepreneur, a business owner, or a marketing director, we’d love to work with you on your brand strategy and discover ways to heighten your consumer’s experience. Our Discovery Session and our Define Before Design® strategic brand process has been developed for you.
Shanna Dennis

Shanna Dennis

Brand Consultant

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