There is so much to be learned by recognizing the strategy involved in examples of great branding. One perfect example of this is the new branding put in place for Reitmans; the Montreal-based clothing company.
Sure, they could advertise new patterns, bright summer colours, or even a huge sale but those kinds of ads don’t really stick the way they used to. These days we are looking for a human connection, a moment that makes us say “I remember thinking that exact same thing!” and that’s just what we thought when watching this new commercial.
These are real women whose thought processes are so relatable. Though each one of them feels some insecurity when it comes to their look, it’s the clothes that make them feel confident. In the end these women don’t just look good, they feel good too.
Your customers will really respond when they can see that you understand them.
That’s so true. You don’t usually think about how buying something makes you feel a certain way in addition to looking a certain way. At first, you’re drawn to the style but it’s the feeling of relating to it that the customer often responds to.