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Branding Is Not Your Logo

Written by Shanna Dennis, Brand Strategist

your logo is not your brand

Branding is not your logo design or your marketing materials.

But if it’s not these, then what is it?

Branding is the strategic act of influencing your customer’s perception of you, through their experience when they deal with your company.

When you compare brands to humans, you could say branding is a person’s heart and soul. It is the essence that shows through when you meet them. When you walk away from them, you either feel connected to them or not. In other words, you either liked the way they made you feel or not.

Your brand lies in the hearts and minds of your customers. You cannot purchase your brand. It is something that evolves from years of caring and making a difference in your customer’s life. Branding does not start and end with the design of your logo or the rest of your visual identity.

Thinking so would be equivalent to liking a person based on the clothes they wear.

 

After spending 1 minute with a person, you stop seeing them, and you start feeling them.

 

What to do now?

Was this a surprise to you? Did you always believe you had a brand but what you really have is a company that operates as a commodity with a nice logo? Good branding goes a long way. It can be felt by anyone who meets you or walks through your doors. Need some help developing your company’s brand and brainstorming the best next steps to take? Let’s talk call us at 1-833-925-5347 to discuss the future of your brand! You could be the next addition to our Portfolio!

Shanna Dennis

Brand Strategist

We are a strategic rebrand agency located in Barrie and Toronto Ontario, focusing on spreading our passion for rebranding small to medium-sized companies. Our Define Before Design® process will have your company leading your industry, attracting your ideal customers, charging your premium value, differentiating yourself from competitors and ultimately building a brand that your customers love.

Book a free 30-minute zoom meet and get a glimpse into your future brand.

People evolve,
brands should too.

Considering a Rebrand?

Avoid these 3 costly rebrand mistakes

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You’re researching before jumping into your rebrand and we love that about you. Get your PDF download below.

Enticity will use your email to provide you updates and marketing insights down the road. (Don’t worry, we don’t send too many marketing emails). And you can remove yourself from the email list any time by clicking the unsubscribe link in the footer of any marketing email you receive from us. We will treat your information and your email with respect. By submitting this form, you agree that we will process your information in accordance with these terms.

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