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It’s Brand Story Time!

Written by Shanna Dennis, Brand Strategist

brand story time blog

Your brand story is more valuable than you may think.

Have you ever spoken to someone and when you walk away, you feel better about yourself? The conversation uplifted and inspired you? Perhaps the conversation had nothing to do with you, but the person you were speaking with had an energy that was contagious. Imagine your business did that for people.

 

Buying into what we connect with

Right now, people are not buying into the company as much as they are buying into what the company stands for. We surround ourselves with brands we can relate to. What we eat, wear, and use, are extensions of our own personality. Think about the Starbucks drinker vs. the Tim Horton’s drinker or Samsung vs. Apple.

In order for people to attach themselves to your company they need to know and understand what you’re all about. What do you stand for? What makes you different? How do their beliefs mesh with yours? Your brand story will tell people who you are at the core and what brought you to where you are today.

 

Tell your Brand Story

Next time you reach out to advertise, do not push your product; rather celebrate what you do and why you do it. This will attract like-minded people to your business.

Sales and deals come and go. If you can captivate your audience with your story, you will attract loyalty.

Check out Toms and their “One for One” initiative. People who buy Toms are proud because their purchase makes a difference.

 

We’ve helped many companies develop their brand story. Check out our Portfolio to see a selection or learn more about how you can develop yours through Consulting with a Brand Strategist.

 

Shanna Dennis

Brand Strategist

We are a strategic rebrand agency located in Barrie and Toronto Ontario, focusing on spreading our passion for rebranding small to medium-sized companies. Our Define Before Design® process will have your company leading your industry, attracting your ideal customers, charging your premium value, differentiating yourself from competitors and ultimately building a brand that your customers love.

Book a free 30-minute zoom meet and get a glimpse into your future brand.

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Enticity will use your email to provide you updates and marketing insights down the road. (Don’t worry, we don’t send too many marketing emails). And you can remove yourself from the email list any time by clicking the unsubscribe link in the footer of any marketing email you receive from us. We will treat your information and your email with respect. By submitting this form, you agree that we will process your information in accordance with these terms.

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