Your brand story is more valuable than you may think.
Have you ever spoken to someone and when you walk away, you feel better about yourself? The conversation uplifted and inspired you? Perhaps the conversation had nothing to do with you, but the person you were speaking with had an energy that was contagious. Imagine your business did that for people.
Buying into what we connect with
Right now, people are not buying into the company as much as they are buying into what the company stands for. We surround ourselves with brands we can relate to. What we eat, wear, and use, are extensions of our own personality. Think about the Starbucks drinker vs. the Tim Horton’s drinker or Samsung vs. Apple.
In order for people to attach themselves to your company they need to know and understand what you’re all about. What do you stand for? What makes you different? How do their beliefs mesh with yours? Your brand story will tell people who you are at the core and what brought you to where you are today.
Tell your Brand Story
Next time you reach out to advertise, do not push your product; rather celebrate what you do and why you do it. This will attract like-minded people to your business.
Sales and deals come and go. If you can captivate your audience with your story, you will attract loyalty.
Check out Toms and their “One for One” initiative. People who buy Toms are proud because their purchase makes a difference.