Brand Like a Book

Written by Shanna Dennis, Brand Strategist

brand like a book blog

We all judge a book by its cover.
We can’t help it. Our brains are wired for sight. It’s how we perceive, familiarize and connect to the outside world.

Graphic Design is what makes you stop and pull the book off a shelf.
It’s what attracts you visually and invites you in. It makes you stop what you’re doing and pay attention to what the designer and author want to tell you. Without that eye-catching cover, you might have missed the amazing adventure and experience within.


So what does this have to do with my business?

Your business has a story to tell. You have passions, skills, services, and experiences that you want to share with your future customers, but how will you get them to stop what they’re doing and pay attention?

Your logo, website, and print materials are your “book cover”, but your brand is the story inside. It’s important to have all of these elements in place so that you not only catch a customer’s eye, you keep them invested. When your brand is solid, you’ll be able to deliver a captivating brand story that matches the beautiful design that initially drew them to you.

Branding is what makes you turn each page and continue reading, completely engaged in the experience within.

Brand like a book. Put equal value on the cover as well as the inside story to not only attract your customer, but to keep them interested.


Graphic Design makes you look good.
Branding makes your customers feel good.


Here at Enticity, we specialize in both branding and design. We can help you to create an attractive look, and to also build the brand story to share with your loyal customers, let’s talk call us at 1-833-925-5347 to hear about how we can help you! And in the meantime, why not check out our Portfolio transformations?


Shanna Dennis

Brand Strategist

We are a strategic brand agency located in Barrie and Toronto Ontario, focusing on spreading our passion for branding within Toronto and the GTA. We love working with small to medium sized businesses looking to brand or re-brand their company. We also love working with entrepreneurs who are passionately shaping our economy with their innovative visions for our future. If you are an entrepreneur, a business owner, or a marketing director, we’d love to work with you on your brand strategy and discover ways to heighten your consumer’s experience. Our Discovery Session and our Define Before Design® strategic brand process has been developed for you.

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People evolve,
brands should too.

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