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Brand Awareness Techniques

Written by Shanna Dennis, Brand Strategist

brand awareness enticity strategy branding rebrand

Brand awareness is a huge part of your brand. What it really means is how much your customers are able to recall or recognize a brand. It’s an important thing to consider when strategizing your company’s growth. The more brand awareness you have, the more quickly your potential customers will think of you in the future.

Here are a few ideas as to how you can work on building your brand awareness.

 

Local Partnerships

Get out there and rub elbows with other business owners in your own community. It can be as simple as having a good old conversation. Many towns and cities have networking groups you can join where you can learn about other businesses and have them learn about you! By creating local partnerships, you’re creating brand advocates and there’s almost nothing better than that!

 

Social Media Contests

Run a social media contest asking people to share, like, or follow you. By asking them to link their friends’ accounts to your contest post, you will be exposing your brand to many more people! Just make sure it’s a prize that will get you in front of the right audience.

 

Blogging

Depending on the type of business you are running, you might be wondering if people would be interested in reading what you have to write. We’re not asking you to become a full-time lifestyle blogger or anything, but blogging is very valuable for your websites. Tags and keywords inform Google of what you’re providing information on, and it helps Google know who would be interested in your company! A blog could be the difference between page 1 and page 21 of Google search results.

 

Infographics & Videos

As much as we like to talk (or write), many people aren’t that interested in listening (or reading). So how do you get your message out to those people?
Try making it fun. Can you explain the services you provide by creating a colourful, informative infographic? How about an interactive website that people enjoy using? Or a beautiful video that shows your products and how to use them? Brainstorm how you can make it easy and fun for your target audience to absorb the information you want to share.

 

Free Stuff!

People may deny it, but everyone loves free stuff. We recommend that you take the time to really think through what people would value. What will they keep in their purses and pockets, or place in their desk drawers for easy access? The longer they keep this free item, the more often they will see your logo!

 

 

 

Shanna Dennis

Brand Strategist

We are a strategic rebrand agency located in Barrie and Toronto Ontario, focusing on spreading our passion for rebranding small to medium-sized companies. Our Define Before Design® process will have your company leading your industry, attracting your ideal customers, charging your premium value, differentiating yourself from competitors and ultimately building a brand that your customers love.

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Enticity will use your email to provide you updates and marketing insights down the road. (Don’t worry, we don’t send too many marketing emails). And you can remove yourself from the email list any time by clicking the unsubscribe link in the footer of any marketing email you receive from us. We will treat your information and your email with respect. By submitting this form, you agree that we will process your information in accordance with these terms.

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