Authenticity Is A Must For Your Brand

Written by Shanna Dennis, Brand Strategist

two girls laughing authenticity enticity

Without authenticity, a brand becomes just another name that people don’t trust. So what does it mean to be genuine and authentic? And how do you apply this to your brand?

Be true to your core values

Core values start with this statement: “people don’t buy WHAT you do, they buy WHY you do it”. You’ll lose any sense of authenticity if you have no brand values. If you’re looking to create yours, the best place to start is by asking why you do what you do. Think about why your business matters to your customers.

Once your values are in place, make sure you refer to them regularly. Use them when deciding on any and all steps your company will take. That way, you’ll stick to your core values and your customers will be able to develop trust in your brand.

Be accountable and socially responsible

According to a recent survey, consumers are now becoming more interested in supporting brands that are socially responsible and ethical. Review your core values and see if you can find a way to support causes that align with your values and your business. Remember that consumers can tell the difference between a truly conscious brand and one that is just lying about it or running half-hearted campaigns. If you’re going to become a socially conscious brand, be completely honest. Really put the time, effort, and money behind it, and consumers will recognize your authenticity.

Know your audience

Do your research about who you’re really selling to. These are your people! You need to know who they are, why they’re your target audience, and what their likes and dislikes are. The better you know your audience, the better you can make them feel special, understood, and seen. This way, you can connect with them on an emotional level.

Authenticity with Enticity

Did you notice the similarity between those two words? That’s not a coincidence — that’s where our name came from! We believe so strontly in authenticity that we literally named ourself after it. If you’re ready to make your business more authentically connect with your customers through a rebrand, we are your one stop shop. 

Work with us

Are you located in the Toronto area or up north in Barrie or beyond? We’d love to meet with you at one of our meeting rooms. If it’s more convenient for you to get in touch through a phone or video call, we’ll meet you wherever works best. We’re passionate about branding! We’d love to strategize with you about how you can stand out and become a leader in your industry.

Shanna Dennis

Brand Strategist

We are a strategic brand agency located in Barrie and Toronto Ontario, focusing on spreading our passion for branding within Toronto and the GTA. We love working with small to medium sized businesses looking to brand or re-brand their company. We also love working with entrepreneurs who are passionately shaping our economy with their innovative visions for our future. If you are an entrepreneur, a business owner, or a marketing director, we’d love to work with you on your brand strategy and discover ways to heighten your consumer’s experience. Our Discovery Session and our Define Before Design® strategic brand process has been developed for you.

Let's Chat!

Choose how you’d prefer to get in touch with us.

Call us at 1-866-790-1711
or Book a Clarity Call
or fill out the form below and we’ll email you back. 

People evolve,
brands should too.

Good for you!

You’re researching before jumping into your rebrand and we love that about you. Get your PDF download below.

* You have our number and you’ll call us when you’re ready. Our email list is collected to share branding and strategy tips once in a blue moon. We hate being on aggressive email lists and we won’t do that to you either.

Interested about becoming part of our team?

Just send us your information and we’ll reach out.