Without authenticity, a brand becomes just another name that people don’t trust. So what does it mean to be genuine and authentic? And how do you apply this to your brand?
Be true to your core values
Core values start with this statement: “people don’t buy WHAT you do, they buy WHY you do it”. You’ll lose any sense of authenticity if you have no brand values. If you’re looking to create yours, the best place to start is by asking why you do what you do. Think about why your business matters to your customers.
Once your values are in place, make sure you refer to them regularly. Use them when deciding on any and all steps your company will take. That way, you’ll stick to your core values and your customers will be able to develop trust in your brand.
Be accountable and socially responsible
According to a recent survey, consumers are now becoming more interested in supporting brands that are socially responsible and ethical. Review your core values and see if you can find a way to support causes that align with your values and your business. Remember that consumers can tell the difference between a truly conscious brand and one that is just lying about it or running half-hearted campaigns. If you’re going to become a socially conscious brand, be completely honest. Really put the time, effort, and money behind it, and consumers will recognize your authenticity.
Know your audience
Do your research about who you’re really selling to. These are your people! You need to know who they are, why they’re your target audience, and what their likes and dislikes are. The better you know your audience, the better you can make them feel special, understood, and seen. This way, you can connect with them on an emotional level.
Authenticity with Enticity
Did you notice the similarity between those two words? That’s not a coincidence — that’s where our name came from! We believe so strontly in authenticity that we literally named ourself after it. If you’re ready to make your business more authentically connect with your customers through a rebrand, we are your one stop shop.
Work with us
Are you located in the Toronto area or up north in Barrie or beyond? We’d love to meet with you at one of our meeting rooms. If it’s more convenient for you to get in touch through a phone or video call, we’ll meet you wherever works best. We’re passionate about branding! We’d love to strategize with you about how you can stand out and become a leader in your industry.