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Attract the Right Customer

Written by Shanna Dennis, Brand Strategist

attract the right customer blog

How do you attract the right customer? The answer to this is quite simple. You tell people who you are wanting to attract.

If you are not branding your business with intention on who you are attracting, then you will begin to attract everyone. This forces you to try to be everything to everyone. The problem with this is that you can’t please everyone.

I often compare this topic to an online dating service. For example: let’s create an account and give yourself a screen name. Are you going to be “PartyGirl” or “WannaBeMom”. Both names would attract totally different people. Imagine if your name is Jenny378. You may get all walks of life attracted to that name. Details on your looks, location, hobbies and goals will attract like-minded people. The more specific you are, the more accurate results you will get.

Branding is equivalent to the person on a dating site who knows who they are and what they want. They will most likely attract Tom or Dick or Harry… but not all three.

When you know what you want, where you’re headed and why, almost nothing can stop you.

Are you finding that the people coming to your business are not the ones you were hoping to target? Do you need some help to attract the right customer? Here at Enticity, that’s kind of what we do… actually that’s exactly what we do! Maybe consider a Consulting Session to get you in the right direction or let’s talk call us at 1-833-925-5347.

Shanna Dennis

Brand Strategist

We are a strategic rebrand agency located in Barrie and Toronto Ontario, focusing on spreading our passion for rebranding small to medium-sized companies. Our Define Before Design® process will have your company leading your industry, attracting your ideal customers, charging your premium value, differentiating yourself from competitors and ultimately building a brand that your customers love.

Book a free 30-minute zoom meet and get a glimpse into your future brand.

People evolve,
brands should too.

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Enticity will use your email to provide you updates and marketing insights down the road. (Don’t worry, we don’t send too many marketing emails). And you can remove yourself from the email list any time by clicking the unsubscribe link in the footer of any marketing email you receive from us. We will treat your information and your email with respect. By submitting this form, you agree that we will process your information in accordance with these terms.

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