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Is Your Website’s Homepage Wrong?

Written by Shanna Dennis, Brand Strategist

Is your homepage wrong?

When the internet was just starting to get popular and companies were posting their first ever website online, the homepage was the most important and valuable space. It was where most of your information would lie. Since then, the way that we use websites has changed significantly. It happens more often now that someone will find your website through a direct link rather than by searching for your specific homepage. Because of this, they may land on one of your service pages first and totally skip the homepage altogether! If you’re putting all your important information on the homepage – that’s the wrong way to do it these days.

So what does this mean for homepages now? How should we treat them and what should they include? Well you’ve come to the right place! We’re about to tell you.

 

Simplify!

A user doesn’t like to be overwhelmed. The faster and easier it is for them to understand what you do without a ton of reading and distraction, the better. Therefore, carefully select only the most important things to display on your homepage. Bite-sized nuggets of information are often the most impactful. If the user is interested in learning more, they’ll dive into your menu to find it!

 

Think about your customers.

Let’s be blunt. Your company’s purpose is to solve your customer’s problem. With this mindset, it’s easier to keep from being bogged down by distractions. As a result, your customers will find it easier to see if you can solve their problem.

 

Rethink your menu.

Lastly, a clean home page means it’s necessary to have an extremely clear and easy to use menu. If you remember that your customers could land on any page, then you’ll see the need to include a direct and to-the-point website navigation. Remember that your website’s menu is one of the only things that remains the same from page to page on your site.

 

 

Are you overworking your homepage?

We’re interested to know if this opens your eyes about the use of a homepage. Your website may need a makeover and we’re happy to chat with you about it when you’re ready call us at 1-833-925-5347.

View our Portfolio age to see how we have transformed Newmarket, Barrie, and Toronto, Ontario businesses, just like yours!

 

Shanna Dennis

Brand Strategist

We are a strategic rebrand agency located in Barrie and Toronto Ontario, focusing on spreading our passion for rebranding small to medium-sized companies. Our Define Before Design® process will have your company leading your industry, attracting your ideal customers, charging your premium value, differentiating yourself from competitors and ultimately building a brand that your customers love.

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Enticity will use your email to provide you updates and marketing insights down the road. (Don’t worry, we don’t send too many marketing emails). And you can remove yourself from the email list any time by clicking the unsubscribe link in the footer of any marketing email you receive from us. We will treat your information and your email with respect. By submitting this form, you agree that we will process your information in accordance with these terms.

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