A Perfect Website Isn’t The Solution

Written by Shanna Dennis, Brand Strategist

website isn't solution enticity branding design barrie toronto

A website is important… right?

Okay, yes, websites are important. The point we’re trying to make here is that, despite what many people think, a website is not the complete answer to your business problems. Some people believe that all they need is a website facelift in order to have their phone ringing off the hook.



If it’s not the website… what’s the real problem?

From our offices in Barrie, Ontario, we have met and worked with many new and established businesses from Toronto, Newmarket, Barrie, and beyond. What we have found is that all businesses have different issues that stem from different branding problems. Often these problems are hard to identify from inside—you could be too close to the problem to even see it! That’s where branding consultations can really make a difference. It’s possible that your website needs to be redesigned, but it’s also possible that something else is the cause of your business woes.


It’s all about the user

We’ve all been to websites both old and new that have made us scratch our heads. We might not know how to find the menu or how to contact the company.  The website may not even make it clear exactly what the company does! Trends can be fun and attractive, but they’re never worth confusing your customers. Now that’s a big mistake.


Clarify your website message

There is very little time in which you can make that great first impression on a user. Apparently, users will form their opinion within .05 seconds after your page loads! Within that time, they should get a great understanding of what your company does. We don’t mean this in a “corporate speak” kind of way like saying “we facilitate progress” or “our company will help you improve your future.” In what way will that happen? What do you actually DO?

Are you a landscaper? Do you help people find a new job? Whatever it is that your company does is what you have to say. Right away. At the top of your home page. Then, follow it up with why you’re qualified, what you do that’s unique and special, and how you’re the best one for the job.


Does this apply to you?

How did this make you feel when you thought of the current state of your website? Are you making a few of these website design mistakes yourself? If you’re interested in talking website redesign, we’re ready for a chat! Schedule a call with us to discuss it here!

If you want to do a little snoop around our site, take a look at our Rebrand Portfolio and our Website Flips page to see how we have transformed Toronto and Barrie, Ontario businesses, just like yours!


Shanna Dennis

Brand Strategist

We are a strategic brand agency located in Barrie and Toronto Ontario, focusing on spreading our passion for branding within Toronto and the GTA. We love working with small to medium sized businesses looking to brand or re-brand their company. We also love working with entrepreneurs who are passionately shaping our economy with their innovative visions for our future. If you are an entrepreneur, a business owner, or a marketing director, we’d love to work with you on your brand strategy and discover ways to heighten your consumer’s experience. Our Discovery Session and our Define Before Design® strategic brand process has been developed for you.

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