Menu Display Menu
Graphic Design in Barrie and Toronto

Marketers Go From Push to Pull

For years, marketers were really good at pushing their product on to people. Their goal was to persuade and convince.  As consumers, we had no choice.

If you wanted to watch TV, you had to watch the commercials. If you wanted to listen to the radio, you had to listen to the ads. And every business pushing their product on you were saying the same thing! It went something like this….

“9 out of 10 think we’re awesome!   Money Back Guarantee!   Buy 1 and Get 1 Free!    Amazing Deal!   Hurry! Time is Running Out!!!”   You remember, right?

But today, we have a choice. We can ignore and walk away much easier than in the past. Today, we have Netflix, and we can stream our music commercial free. We have web browsers with multiple tabs, so we do not have to watch commercials if we do not want to.

Today, effective marketers are pulling people in. They are giving people substance and genuinely appealing to people by creating an engaging message that people want to take part in. Today, brands need to be authentic and engaging –  existing for a reason that makes people want to interact with them.  

The golden rule to just be yourself and people will love you… it works for business too!

 

We are a strategic brand agency located in Barrie and Toronto Ontario, focusing on spreading our passion for branding within Toronto and the GTA. We love working with small to medium sized businesses looking to brand or re-brand their company. We also love working with entrepreneurs who are passionately shaping our economy with their innovative visions for our future. If you are an entrepreneur, a business owner, or a marketing director, we’d love to work with you on your brand strategy and discover ways to heighten your consumer’s experience. Our Discovery Session and our Define Before Design® strategic brand process has been developed for you.
Shanna Dennis

Shanna Dennis

Brand Consultant

Thank You!

A confirmation has been sent to your e-mail address.

Leave a Comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Cheapskate to Big Spender

Get to Know Your Customers

Branding is like dating

Branding is Personal

We’d Love to Meet You

Send us a message
CLOSE

Where does your business stand right now?

What about Enticity is interesting you?

What’s on your mind?

Which one of our offices would you prefer to meet at?

By the way, how did you hear about us?

Please answer this skill testing question to prove you are human. If Train A was travelling south at 180 Km an hour and Train B…
Kidding! How about a simple question?

CLOSECLOSE