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Stop Selling Yourself! Start Branding!

People don’t want to be sold. They don’t want to be mislead, deceived or cheated and they certainly do not want to hear things like: 

“We’re the best;”   “Come to us – you won’t be disappointed;”   “We Have The Best Prices In Town!” 

All they will feel, is that you are tricking them – just to get them in the door. Why? Because we’ve been lied to one too many times. 

Imagine meeting a stranger at a party. You wouldn’t shake their hand and say “Hi, I’m the best in town!”  (well you might, but they probably won’t stick around long enough to hear your next sentence.)

No, instead you would probably ask about them, about their family, hobbies and work, and you would share your own story with them. It would be natural to want to get to know them and deciding whether you liked them or not would depend on how connected you felt to their story. How did they make you feel? Did they share the same opinions/feelings as you? Did you share things in common? Did you walk away feeling like you knew them?

When branding your business, the best way to reach your audience is with the truth. Tell them WHY you’re doing what you’re doing and WHY you love to do it. If your story is strong and honest, people will come to their own conclusions about you. And it will be on their own terms. 

The ones who connect with you will want to share their opinion of you with others, and before you know it, you not only have customers but you have loyal advocates who love and support you.

 

”People don’t buy what you do;
they buy why you do it.” – Simon Sinek

We are a strategic brand agency located in Barrie and Toronto Ontario, focusing on spreading our passion for branding within Toronto and the GTA. We love working with small to medium sized businesses looking to brand or re-brand their company. We also love working with entrepreneurs who are passionately shaping our economy with their innovative visions for our future. If you are an entrepreneur, a business owner, or a marketing director, we’d love to work with you on your brand strategy and discover ways to heighten your consumer’s experience. Our Discovery Session and our Define Before Design® strategic brand process has been developed for you.
Shanna Dennis

Shanna Dennis

Brand Consultant

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