Brand Strategy
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Strategic Brand Process Define Before Design

Brand StrategyDefine Before Design

Let Your Brand Be Known

You have the power to define your brand.
Don’t leave it up to chance.

Our Define Before Design® brand strategy is efficient and effective. It is designed to keep your passion alive and your energy levels up. You will be liberated with the feeling of accomplishment as we stay focused and keep the momentum moving forward at a steady pace.

We will work through the process together, giving you consumer insight along the way. We will focus on your story and what makes you different from others in your industry. We tap into your passion and why you do what you do. We then take that energy and we sculpt a very customer-focused brand promise. The essence of your business will be revealed as we work through the layers of our Define Before Design® process. We then focus on the emotional connection your customers will have with you and the brand experience you can offer them.

 

Once your brand is defined, we design your brand identity.

When our brand architects begin to create your new image they clearly know who you are, who your customers are, and how they will be interacting with your brand. This allows our brand identities to be meaningful, connected, and always thought-out. (Not just nice looking). Our designs evoke feelings that reflect your brand essence. Through custom graphic design, our Brand Architects will work with you as they sculpt your brand identity by creating your logo, colour scheme, typography, signature imagery, business cards, stationery. Once your brand identity is finalized, we produce a brand standards book that outlines all your elements mentioned above and the rules for use to ensure consistency down the road.

What Does This Mean For You?

Your customers will fall in love with you.

When you are branding, you are attracting the people you want to do business with. These people share the same thoughts, and opinions and passion for what you are offering them. They respect your business and are proud to be purchasing from you because it says something about themselves. They will go the extra mile, and pay the extra dollar because your business is making them feel great about themselves. They will share with friends and be your own personal advocate. Your brand will become your best vehicle for marketing.

 

What are you waiting for?
Let’s get this ball rolling! 1-866-790-1711
(Or send us a note through the form below).

 

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